Let buyers explore the fit before they book a demo.
Ask about the team’s goal, current process and scale. Show a relevant product path or an illustrative pricing or ROI scenario, then give sales the context to continue.
Illustrative journey preview.
Show product information or an illustrative calculation based on disclosed inputs, then offer a trial, quote or conversation.
Talk to the teamAn answer before the lead form
The journey starts with what a visitor came to learn, then gives your team the context to follow up.
Demo requests, quotes, trials
Relevant plan, pricing or ROI scenario
Your own sales team
B2B and software journey, step by step
A short path from a useful answer to a better informed conversation.
- 01
Name the goal
Ask which problem the team wants to solve.
- 02
Learn the context
Collect the inputs needed for the relevant product path.
- 03
Show a useful answer
Present product fit, pricing or an illustrative calculation with assumptions.
- 04
Offer the next step
Connect the buyer to a trial, quote or sales conversation.
What teams can build for b2b and software
Demo requests
Qualify by use case and team size while showing visitors what the meeting will cover.
Pricing exploration
Guide buyers toward the relevant plan or a quote request using your pricing rules.
Trials and product-led sales
Help visitors choose a useful first path, then pass stated goals to sales when they ask for help.
A more useful conversation starts here.
The same simple flow can qualify interest, show a relevant answer and carry helpful context into follow-up.
Give value before the calendar
Let a buyer learn whether a product fits their goal before asking them to meet.
Test the qualification path
Compare questions and ordering against the quality of inquiries sales receives.
Give sales a head start
Pass use case, team size and the result the buyer saw with the handoff.
About b2b and software journeys
Can the page show pricing?
Yes, if you provide the pricing rules and choose what to display. Custom terms can remain a quote request.
Is an ROI figure a promise?
No. An ROI scenario is illustrative and should show the assumptions used to calculate it.
Can we test qualification questions?
Yes. Carbon’s journey and experiment tools are designed to compare question wording, answer choices and paths against lead outcomes.
See how a Carbon journey feels.
Try a sample multi-step journey and see how the experience feels on a phone.